As a marketer, you've probably wondered which Instagram video format would perform the best for your audition.

To help you, nosotros asked consumers what type of video formats they watch the most. Plus, nosotros surveyed marketers to observe their Instagram marketing strategies.

New Data: Instagram Engagement Report [2022 Version]

You'll also learn what video format users similar to watch on Instagram as well as the size, length, and attribute ratio you should be using.

How Marketers are Leveraging Video on Instagram

In 2021, we surveyed over ane,000 global marketers to understand which trends they currently (and plan to) leverage.

The first thing that stood out to us is that ​​marketers who leverage video content on Instagram are 16% more than likely to say their Instagram strategy was effective terminal twelvemonth.

We also found that 82% of marketers post video content on Instagram and the content formats they use about are video-based.

The main difference we see in how marketers use video versus other content formats on Instagram is that they use humor more than in video and market products and services less.

Every bit for the platform's features, marketers surveyed say posting videos offers the highest engagement level and the highest ROI, more than than images and live streaming.

We know that short-grade video is at the elevation of its popularity on platforms similar Instagram and TikTok and that could play a role in how popular video is. In fact, 85% of marketers say brusque-class is the nigh effective video way they leverage.

With that said, simply ane in iv marketers use Reels. At the time marketers were surveyed, they said information technology offered ane of the lowest ROI. Still, it'due south still a feature they program to invest in this new year's day.

Now that we know how marketers are thinking of video, let's switch to the consumer perspective.

All-time Video Format for Instagram

Currently, Instagram offers 3 video formats:

  • In-feed
  • Reel
  • Stories

Dorsum in June 2021, nosotros surveyed more than than 300 consumers to discover which video formats they picket the near. lucid data survey results showing that consumers watch Instagram Stories the most

Data Source

Ultimately, Instagram Story videos were the most pop video format to sentinel on the social media site, with 43% of those surveyed watching this blazon of video content the most.

Besides survey respondents who didn't utilize Instagram, the next highest video format to lookout man were live videos so videos shared directly in the feed.

The least popular video format was IGTV, which was discontinued in October, a few months after this survey.

At present that we know how consumers and marketers are behaving, permit's find out how yous tin post the best video content on Instagram.

Instagram Video Size

To post a video on Instagram, the video should be at least 1080 ten 1080 pixels. Yous can utilise several file types, including MP4, MOV, or GIF. The attribute ratio should be 4:5 and the maximum file size should exist 250MB.

This is the proper video quality for a post on the Instagram feed. Information technology will look something like the screenshot beneath.

example of an instagram in-feed video

For an Instagram Story or Reel, the video should be 1080 ten 1080 pixels, with an aspect ratio of 9:16. The maximum file size should exist 250MB.

It will await something like this:

example of an instagram Story video

While these are the primary types of videos to upload on Instagram, you lot can explore other spec requirements on the Instagram site.

Instagram Video Aspect Ratio

You can upload videos to Instagram that have an aspect ratio anywhere between i.91:1 and iv:5. For this aspect ratio, your dimensions will probably be something similar 1080 x 608 px or 1080 x 1350 px.

While all these stats are of import, one of the means to keep file size downwardly is to shorten the video. You tin can't only upload 24 hours of video content on the platform.

At present you might be wondering, "How long can my Instagram videos be?" Let's swoop in beneath.

How Long Tin Instagram Videos Exist?

Instagram videos are a great fashion to reach Gen Z or millennial audiences. However, it's important to think about the type of video content that performs best on the platform.

Additionally, knowing the right size and video specifications earlier filming your videos can help you accomplish success quicker.

Editor's Note: This mail was originally published in June 2021 and has been updated for comprehensiveness.

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Originally published Feb 28, 2022 7:00:00 AM, updated February 28 2022