How to Upload Creative Market Font to Wordpress Theme
AutoDesk is an enormous company. Publicly traded on the Nasdaq, they take a market cap just under $12 Billion. Yous may have heard of AutoCAD, the thirty year old drafting software that's an absolute titan in a broad range of industries.
And they've simply caused Artistic Marketplace, a digital marketplace that's gotten a lot of attention in the WordPress world the last couple of years.
Creative Marketplace products
Artistic Market boasts more than 25,000 products from over three,000 shops, and nearly 300,000 members.
Like Envato and Mojo Themes (acquired last year by EIG — the company behind HostGator, Bluehost, and dozens of others), Creative Market sells much more than than but WordPress themes. They've gained a nifty bargain of traction as a market that sells modern and attractive non-theme assets such as graphics, fonts, and brushes.
According the the acquisition declaration, Creative Market founders were impressed by AutoDesk's vision:
Can this champion of pattern software extend its legacy to empower designers and makers of all levels? We believe the answer is "yes" and so much that we've decided to join them and to keep edifice this community and our tools and marketplace as function of the Autodesk Consumer Group.
Creative Marketplace is a team of 12, and the three co-founders will all move to AutoDesk's corporate headquarters in San Francisco.
Theme marketplaces and the GPL
Inevitably, when talking about Artistic Market place and WordPress, I must likewise talk about Envato and the GPL.
Creative Market actually got on my radar in February of 2013 when they announced that they were going 100% GPL for their WordPress themes. The alter was correct on the heels of a huge debate that started thanks to Jake Caputo blogging about being "blackballed" from speaking at WordCamps due to being a ThemeForest author.
Artistic Market on WordPress.org
That whole debate was resolved when Envato opened a 100% GPL licensing option, merely before they did, Matt Mullenweg fabricated a promise that any market place that was 100% GPL would be featured on the WordPress.org home folio, which he followed up on when Creative Market made the annunciation.
And so the WordPress.org homepage had a banner ad for Creative Market, and afterwards Mojo Themes too, for near a yr. From what I tin can tell on Archive.org, it was removed on January 3rd, 2014 and replaced with a link to a landing folio for the WordPress Swag store.
In my heed, this superlative of Artistic Market by Matt really made it stand out more. I know it existed before that, but something nearly this entire episode simply fabricated it more relevant to me.
I was curious just how effective a banner on WordPress.org can be. Unfortunately, the WordPress.org Google Analytics accounts has a number of issues. For one, the numbers are ordinarily based on a very pocket-size sample size due to the huge traffic numbers to the site. Also, the events for that imprint slot weren't tracking properly in 2013 and I don't know how many people clicked the Creative Marketplace advertizing.
What I do know, is that the current advertising for the Swag Store, located in the same identify, is getting clicked roughly 1,000 times per twenty-four hour period. The Creative Market advert was up for over 10 months (some of that fourth dimension was shared). Keep in listen that's a number estimated and extrapolated from a sample size where Google Analytics is measuring less than 0.3% of all traffic.
Even so, for the past year I've heard a number of stories of theme shops selling on Creative Marketplace. From every metric I can tell, it's still nowhere near the size of Envato'due south Theme Woods, but information technology'southward definitely a histrion in the marketplace.
Automattic also sells some of their WordPress.com Premium Themes on Creative Marketplace — another bear witness of back up from Matt Mullenweg, this fourth dimension from his own visitor and non the software project he leads.
The future for Creative Marketplace
The acquisition obviously gives the Creative Market place squad a huge outlet for greenbacks and growth.
The conquering of Mojo Themes last yr past EIG is the closest comparison we have for precedent of something like this. In that instance, nosotros've seen a great deal of integration of Mojo Themes products into various hosting dashboards and cPanel installations.
I'm sure in that location are many, many means to integrate AutoDesk products with the Creative Market store. And I wouldn't be surprised if Creative Market started to integrate more 3D stuff into their offerings as well.
In a mode, it's a bit of a bummer to see a promising startup go sucked up past a huge public company, but I also understand this is probably a groovy opportunity for the visitor and the founders of Creative Marketplace.
I wait frontward to seeing how they evolve and abound moving frontwards.
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Source: https://poststatus.com/creative-market-acquired-autodesk/